transformative strategy

Jorge is among the brightest marketing strategists that I have had the pleasure of working with. Not only does Jorge work hard to make positive impacts in the work he leads, he also is very collaborative, and communicative. As a new member of the team, Jorge always offered to answer any questions I had, and was very open and welcoming.

-Poeabby M.

Jorge has been amazing throughout my tenure by showing up and sharing knowledge, and encouragement in an industry where it can oft-times be in short supply. His CRM experience on the Samsung team runs so deep, we're constantly looking to him for insights and context.

- Brian B.

Working with Jorge at Razorfish was an absolute pleasure, and I can honestly say that he was one of the most delightful and effective strategic leaders I've ever had the pleasure of working with. As a user experience designer, I collaborated with Jorge on the Samsung digital experience projects, and his contributions were always invaluable to our team's success. Jorge's approach to providing strategic direction was exceptional and truly impressive.

-Jiae O.

During our time at Razorfish together, Jorge's approach to providing strategic direction on the Samsung digital experience was nothing short of phenomenal. His thought process is robust and thorough, providing designers a clear and concise delivery of strategic path forward. Collaboration with Jorge was always a pleasure and he is always up brainstorming on how to improve the customer's experience. Jorge is not only a great strategic leader, but kind, thoughtful and a pleasure to work with.

-Katie M.

I’ve had the pleasure of working with Jorge at Razorfish, where we’ve partnered on the Samsung Demand Gen business. Simply put, Jorge is reliable. As the strategic point-person, you can always count on him to deliver clear and concise strategies based on clients business objectives. Jorge really digs in on every project, and understands the brand end-to-end. In such a fast paced environment, he has the ability to quickly pivot when direction changes, all while keeping a cool and calm demeanor. Jorge would be an asset to any team.

-Paul R.

Working with Jorge for almost a year, was truly an honor. He naturally serves as an inspiring mentor for any group he is directing. His qualities most notably translate in his ability to motivate a team to care about its project and be invested in the project’s success. I will always know him as the Guru of Digital and Marketing Innovation. Though he’s never one to draw attention to himself, Jorge’s positive attitude and the respect others feel toward him are palpable.

-Ana M.

Jorge and I connected working on the Samsung account for Razorfish. I was working as a Senior Project Manager role with Jorge as our lead strategist, for our Home Appliance division on Samsung.com and CRM. Jorge killed it in all of the projects we had him on, he was definitely one of those who took every project with a passion and truly delivered any type of ask thrown his way with extreme though through POVs. Jorge brings such positive and collaborative energy! He is able to thrive in the fast-paced environment that can be Samsung, handled multiple projects at once and has excellent internal communication/client-facing skills. He is extremely responsive, reliable and I hope our paths cross again on a project.

-Emma N.

Working with Jorge has been amazing! He is one of the strongest strategic leads I’ve had the pleasure of working with and he brings a level of calm to everything he does. What makes Jorge a great strategist is that he lives and breathes the brands he works on, with enthusiasm and passion. I had the pleasure of working with him on Samsung.com and CRM and he was a vital part of the team. He was the go-to person for developing strategies that aligned with the history and future of the brand, writing benefit-led copy that resonates with the audience, and having great influence on product direction.

DIGITAL MASTERMIND is what comes to mind when I think about Jorge. I had the honor of working with Jorge when he was in McCann as our Digital Innovation Director partner while I worked in L'Oreal. His in depth digital knowledge, passion for the brands he worked with, positive attitude despite challenging situations and determination in achieving client goals, led Jorge to win multiple digital/creative innovation awards for L'Oreal, positioned L'Oreal as a top digital brand in Puerto Rico and successfully built a prestigious digital team/department in McCann. Jorge you set the bar too high; you earn my highest recommendation.

-Karel B.

Jorge has been a critical piece in the design team of El Nuevo Dia, and perhaps the difference persona that led the newspaper design of digital products somewhat obsolete, to a line of stylish and products online with a visually appealing results. Results of his work were almost immediate: the sales team saw an increase in the effectiveness of sales campaigns; the marketing team recognized his quality hands on products; and for the overall product, a strong incentive to improve.

-Martin M.

Working with Jorge Machado has been an impactful decision for our business. From web development to growth and performance marketing, social media strategy, tech stack refinement, and AI integration, Jorge has been a true partner—not just a consultant. What makes Jorge stand out isn’t just his technical brilliance, but his ability to listen, understand our vision, and translate it into practical, down-to-earth initiatives that actually move the needle. His insights have helped us grow faster and smarter, and his transparent, no-nonsense approach has earned our full trust.

-Gildo Masso