Hi, I'm George. I specialize in transforming brand experiences through meticulous strategy, systems, and prioritization for global leaders like Samsung, L'Oréal, Mastercard, and T-Mobile.
How can I help you elevate your brand?
Allow me to tell you a little about myself.
With over 10 years of leading brand experiences and customer engagements, I specialize in marketing transformations by simplifying complexity and connecting disjointed elements ensuring full-funnel customer experiences, business alignment, and sales enablement at every stage.
I have held significant bilingual leadership roles in award-winning agencies such as McCann Worldgroup, VML, and Publicis, spearheading transformative strategies for global brands like Samsung, L'Oreal Paris, Coors Light, T-Mobile, and Coca-Cola.
Which brands have I worked with from the agency side?
Would you like to take a look at past work samples?
Puerto Rico Tourism: Convince Puerto Ricans to spend their summer vacations in their island instead of flying out of the country.
Coors Light: Create a captivating and authentic bond with the contemporary creator community, seamlessly integrating the brand into the cultural landscape.
Mazola: Establish an educational connection that effectively caters to the needs of millennials, fulfilling their desire for technological experiences.
Island of Culebra: Create instant awareness by launching an online store for purchasing upcycled materials, driving eco-conscious consumer behavior.
Hershey’s: Revamp the classic brand's heritage to dominate the Halloween season and establish a compelling connection with a new generation.
Garnier: Create a real-time awareness campaign for hair care, leveraging weather conditions and related products to maximize brand exposure.
Walgreens: Tap into cultural pride to introduce sales opportunities in the beauty category, leveraging identity to drive customer engagement and loyalty.
Mastercard: Reconnect with the brand's loyal audience through an exceptional post-purchase experience, strengthening the bond and fostering lasting loyalty.
L’Oreal Paris: Introduce a real-time CRM solution, featuring expert support and influencer guidance, designed to assist customers throughout their entire journey.
Nissan: Establishing a connection with Puerto Rico's auto industry and drivers aims to raise awareness about the dangers of texting and driving.
Mazola: An innovative educational platform tailored for millennial moms, offering a wide range of quick, healthy recipes to fulfill their needs.
Coors Light: Demand generation media campaign with the millennial creator audience in mind to transition from online to offline and then back to online.
Take a look at some demo reels showcasing the work done by the agency.
IPG / McCann Worldgroup
WPP / VMLY&R
Publicis / Razorfish / Samsung
I don’t own the Samsung video. It is only to show the products, categories, and industry in which my role was Associate Director, Strategy (Web / CRM / Social)
