Strategic Marketing Partner

Consulting & Coaching

I help brands, agencies, and marketing leaders become the best version of themselves.

A little about myself.

With over 12 years of leading brand experiences and customer engagements, I specialize in marketing transformations by simplifying complexity and connecting disjointed elements ensuring full-funnel customer experiences, business alignment, and sales enablement at every stage.

I have held significant bilingual leadership roles in award-winning agencies such as McCann Worldgroup, VML, and Publicis, spearheading transformative strategies for global brands like Samsung, L'Oreal Paris, Mastercard, Coors Light, T-Mobile, and Coca-Cola.

  • I help businesses, marketing leaders, and agencies cut through complexity and solve their biggest challenges—fast.

    ☑ No vanity metrics.
    ☑ No tech jargon.
    ☑ No data clutter.

    Just real, measurable value.

    Your team is stretched, touchpoints keep multiplying, and the pace of change never slows down. I get it. I’ve been there. That’s why I focus on strategy, performance, content, and transformational development—so you can focus on what truly drives growth.

    Turn complexity into clarity. Strip away inefficiencies. Unlock results.

    Let’s get to work.

  • • Advertising

    • Marketing & Consulting

    • Digital Media Planning & Buying

    • Creative & Brand Development

    • Digital Marketing

    • Social Media & Content Management

    • B2C & B2B Copywriting

    • Email Marketing

    • Strategy & Implementation

    • Media Monitoring & Audits

    • Marketing Investigation & Insights

    • Coaching & Business Branding

    • Full stack Web development

    • Design & Innovation

    • Industrial Design

  • CRM and Email Marketing Tools:
    - HubSpot
    - Salesforce
    - Klaviyo
    - Mailchimp
    - ActiveCampaign

    SEO and Analytics Tools:
    - SEMrush
    - Ahrefs
    - Google Analytics
    - Google Data Studio
    - Google Marketing Platform
    - Hotjar
    - Kissmetrics
    - SpyFu
    - SimilarWeb
    - Clearscope
    - Google Trends
    - Brandwatch
    - Statista
    - ComScore

    Social Media and Content Management Tools:
    - Hootsuite
    - Buffer
    - Sprout Social
    - LinkedIn Sales Navigator
    - Canva
    - Agorapulse

    Advertising and PPC Tools:
    - Google Ads
    - Facebook Ads Manager
    - Bing Ads

    Web Development and CMS Tools:
    - WordPress
    - Squarespace
    - HTML/CSS

    Survey and Feedback Tools:
    - SurveyMonkey

    User Experience and Design Tools:
    - UXPressia
    - Sketch
    - Figma
    - Adobe XD
    - Photoshop
    - Illustrator
    - Premiere

Brands

Work samples

Puerto Rico Tourism: Convince Puerto Ricans to spend their summer vacations in their island instead of flying out of the country.

Coors Light: Create a captivating and authentic bond with the contemporary creator community, seamlessly integrating the brand into the cultural landscape.

Mazola: Establish an educational connection that effectively caters to the needs of millennials, fulfilling their desire for technological experiences.

Island of Culebra: Create instant awareness by launching an online store for purchasing upcycled materials, driving eco-conscious consumer behavior.

Hershey’s: Revamp the classic brand's heritage to dominate the Halloween season and establish a compelling connection with a new generation.

Garnier: Create a real-time awareness campaign for hair care, leveraging weather conditions and related products to maximize brand exposure.

Walgreens: Tap into cultural pride to introduce sales opportunities in the beauty category, leveraging identity to drive customer engagement and loyalty.

Mastercard: Reconnect with the brand's loyal audience through an exceptional post-purchase experience, strengthening the bond and fostering lasting loyalty.

L’Oreal Paris: Introduce a real-time CRM solution, featuring expert support and influencer guidance, designed to assist customers throughout their entire journey.

Nissan: Establishing a connection with Puerto Rico's auto industry and drivers aims to raise awareness about the dangers of texting and driving.

Mazola: An innovative educational platform tailored for millennial moms, offering a wide range of quick, healthy recipes to fulfill their needs.

Coors Light: Demand generation media campaign with the millennial creator audience in mind to transition from online to offline and then back to online.

Take a look at some demo reels showcasing the work done by the agency.

IPG / McCann Worldgroup

WPP / VMLY&R

Publicis / Razorfish / Samsung

I don’t own the Samsung video. It is only to show the products, categories, and industry in which my role was Associate Director, Strategy (Web / CRM / Social)

Judge in Various Competitions and Events