Strategic Marketing Partner
Consulting & Coaching
I help brands, agencies, and marketing leaders become the best version of themselves.
A little about myself.
With over 12 years of leading brand experiences and customer engagements, I specialize in marketing transformations by simplifying complexity and connecting disjointed elements ensuring full-funnel customer experiences, business alignment, and sales enablement at every stage.
I have held significant bilingual leadership roles in award-winning agencies such as McCann Worldgroup, VML, and Publicis, spearheading transformative strategies for global brands like Samsung, L'Oreal Paris, Mastercard, Coors Light, T-Mobile, and Coca-Cola.
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I help businesses, marketing leaders, and agencies cut through complexity and solve their biggest challenges—fast.
☑ No vanity metrics.
☑ No tech jargon.
☑ No data clutter.Just real, measurable value.
Your team is stretched, touchpoints keep multiplying, and the pace of change never slows down. I get it. I’ve been there. That’s why I focus on strategy, performance, content, and transformational development—so you can focus on what truly drives growth.
Turn complexity into clarity. Strip away inefficiencies. Unlock results.
Let’s get to work.
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• Advertising
• Marketing & Consulting
• Digital Media Planning & Buying
• Creative & Brand Development
• Digital Marketing
• Social Media & Content Management
• B2C & B2B Copywriting
• Email Marketing
• Strategy & Implementation
• Media Monitoring & Audits
• Marketing Investigation & Insights
• Coaching & Business Branding
• Full stack Web development
• Design & Innovation
• Industrial Design
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CRM and Email Marketing Tools:
- HubSpot
- Salesforce
- Klaviyo
- Mailchimp
- ActiveCampaign
SEO and Analytics Tools:
- SEMrush
- Ahrefs
- Google Analytics
- Google Data Studio
- Google Marketing Platform
- Hotjar
- Kissmetrics
- SpyFu
- SimilarWeb
- Clearscope
- Google Trends
- Brandwatch
- Statista
- ComScore
Social Media and Content Management Tools:
- Hootsuite
- Buffer
- Sprout Social
- LinkedIn Sales Navigator
- Canva
- Agorapulse
Advertising and PPC Tools:
- Google Ads
- Facebook Ads Manager
- Bing Ads
Web Development and CMS Tools:
- WordPress
- Squarespace
- HTML/CSS
Survey and Feedback Tools:
- SurveyMonkey
User Experience and Design Tools:
- UXPressia
- Sketch
- Figma
- Adobe XD
- Photoshop
- Illustrator
- Premiere
Brands
Work samples
Puerto Rico Tourism: Convince Puerto Ricans to spend their summer vacations in their island instead of flying out of the country.
Coors Light: Create a captivating and authentic bond with the contemporary creator community, seamlessly integrating the brand into the cultural landscape.
Mazola: Establish an educational connection that effectively caters to the needs of millennials, fulfilling their desire for technological experiences.
Island of Culebra: Create instant awareness by launching an online store for purchasing upcycled materials, driving eco-conscious consumer behavior.
Hershey’s: Revamp the classic brand's heritage to dominate the Halloween season and establish a compelling connection with a new generation.
Garnier: Create a real-time awareness campaign for hair care, leveraging weather conditions and related products to maximize brand exposure.
Walgreens: Tap into cultural pride to introduce sales opportunities in the beauty category, leveraging identity to drive customer engagement and loyalty.
Mastercard: Reconnect with the brand's loyal audience through an exceptional post-purchase experience, strengthening the bond and fostering lasting loyalty.
L’Oreal Paris: Introduce a real-time CRM solution, featuring expert support and influencer guidance, designed to assist customers throughout their entire journey.
Nissan: Establishing a connection with Puerto Rico's auto industry and drivers aims to raise awareness about the dangers of texting and driving.
Mazola: An innovative educational platform tailored for millennial moms, offering a wide range of quick, healthy recipes to fulfill their needs.
Coors Light: Demand generation media campaign with the millennial creator audience in mind to transition from online to offline and then back to online.
Take a look at some demo reels showcasing the work done by the agency.
IPG / McCann Worldgroup
WPP / VMLY&R
Publicis / Razorfish / Samsung
I don’t own the Samsung video. It is only to show the products, categories, and industry in which my role was Associate Director, Strategy (Web / CRM / Social)